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About Us

The Brand

Founded by Creative Director Tamara Ecclestone in March 2013, SHOW Beauty is an indulgent collection of products ranging from hair masks, to hair fragrances and deluxe shampoos, conditioners and volumising sprays. SHOW Beauty enjoys a premium distribution across the most luxury department stores and retailers worldwide. Our haircare range holds winning titles with 4 national beauty awards at Harper’s Bazaar, Marie Claire, Tatler and Glamour as well as SHOW Dry, our luxury haircare salons winning blow dry bar of the year 2017 at the London Hair & Beauty awards.

The Product

SHOW Beauty is a collection of opulent treatment, styling and finishing hair products from the U.K that bring decadent glamour back into haircare through premium formulations and luxurious packaging. A fine signature to the brand is its fragrance of lush Rose petals combined with the softest notes of Coconut Milk, creamy Caramel and rich Almond Butter, blending into a background of Madagascar Vanilla, sensual Patchouli and soft white musk. This bespoke scent, developed by worldwide fragrance specialists, Givaudan, runs through every product and leaves a lasting fragrance on the hair.

The SHOW Beauty collection is aimed at creating volume, improving texture and putting care back into hair. All products are sulphate and paraben free, as well as UVA/UVB protective. Natural ingredients such as Shea Butter, Pro Vitamin B5 and Soy Protein help lock in moisture, strengthen hair and impart shine and manageability, whilst White Truffle and Caviar infuse hair with minerals and anti-oxidants to boost shine and bounce. All formulations have been created to treat, protect and luxuriously style hair in equal high measure.

The Packaging

They say you shouldn’t judge a book by its cover, but in our case, please do. Every inch of SHOW Beauty packaging is beautifully designed with striking jewel-like details. We have established a new standard for luxury haircare as the most opulent beauty item in your bathroom and dressing table.

The Experience

As well as the at-home experience with our luxury collection, SHOW Beauty has a portfolio of SHOW Dry salons across the UK. Each salon offers discerning clients a range of luxury cut, colour and  blow-dry services in state-of-the-art salons. Our expertly trained professional stylists are there to help you achieve your desired look.


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