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FAQ #11: How should I stop my hair colour fading in the sun?

There are countless ways hair can misbehave in the sun, from frizzing up to snapping. One of the most frustrating dilemmas many of us have is colour fade, but thanks to advanced technology in haircare and the below game plan from the SHOW Beauty pros, it’s not going to be that difficult to keep your strands vibrant and glossy well past summer. Check out these six tips:

Strengthen up. The most important thing when it comes to keeping your hair vibrant is strength. Fried, damaged hair is the type of hair that loses colour quickly. Start winning the war in the shower by using a repairing range like SHOW Beauty Sublime Repair Shampoo and Conditioner to help keep your hair healthy, and by applying treatment masks like Pure Moisture Treatment Mask twice weekly. Doing so will deep condition your hair in just three minutes, loading your strands with moisture, keeping them silky-smooth.

Be gentle.One good tip to preventing colour fade is to never disrupt your hair’s cuticle. Instead of rough-drying your hair with a towel, simply squeeze the towel around your strands to soak up excess moisture. Through summer months, leave to air-dry as much as possible to avoid too much heat damage.

Oil up. Ultraviolet rays penetrate the cuticles of the hair shaft, oxidizing or bleaching the colour and causing it to fade. Use a product with UV protectors, or if you are out in the sun for long hours at a time, wearing a hat is the ideal way to protect your hair (and scalp) from sun damage. Alternatively, coconut oil has a natural SPF of about 6 so will protect your hair and the colour from the sun - plus it works on any type of hair. If coconut oil makes you feel uneasy, go for Pure Treatment Oil which is lightweight, protects against the suns harsh rays while giving a silky, frizz-free finish. Then sweep your hair up into a pony or bun for a day outdoors so it isn't as vulnerable.


Shower before you swim.
Salt from sea water can fade hair colour, while swimming pool chlorine can leave a dull, green tinge. To stop hair from absorbing this damaging water, it is vital you wet your hair before diving in. Smoothing a conditioner or oil like Riche Leave-In Conditioner or Pure Treatment Oil through the hair will also help to repel the water.

Go with a kind shampoo. Shampoos with harsh laurel sulfates can open up the cuticles and let the colour wash away, so prevent hair colour fade by keeping cuticles closed by using a moisturising shampoo and conditioner like the Pure Moisture range.

Just add vinegar.We all know the shiny hair trick rinsing with cold water, but adding apple cider vinegar to that rinse will do a better job at closing the cuticles and therefore locking in the colour. Put a cap or two of vinegar into a large bottle of water, then pour it over your head once a week.

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